Marketing & Communications Lead

The Creative Women's Association (CWA) is the originating and founding authority of the Cultural Work & Provenance Sector in Australia — the first organisation in the country to name this sector, define its boundaries, and build the frameworks required for it to be formally recognised.
CWA operates across five interconnected streams: the Southern Cross® Certification Mark for Australian-milled cloth, the Heritage Skills Registry, the Institute for Contemporary Culture, the Women in Culture Awards, and Australian Cloth. Our research programme includes published white papers, independent policy audits, and proof of concept documents across women's health, economic participation, sovereign manufacturing, and cultural labour. We are building the national infrastructure for a sector that underpins large areas of Australian public and economic life — and we are doing it from the ground up.
We are now seeking an experienced Marketing & Communications Lead to join us as a volunteer and take ownership of CWA's public presence and organisational voice.
What you will do You will develop and drive CWA's marketing and communications strategy across all organisational streams. This includes building and maintaining CWA's social media presence, developing a consistent content pipeline that reflects the depth and breadth of the organisation's work, and establishing media relationships that generate earned coverage in relevant national publications, podcasts, and broadcast outlets. You will identify and pursue opportunities to position CWA's founder and research as authoritative voices in conversations about women's economic participation, cultural labour, sovereign manufacturing, and heritage skills. You will work closely with the executive to ensure all external communications are consistent with CWA's established canon, tone, and strategic direction.
What you will bring You have demonstrable experience in marketing and communications across digital and traditional channels. You understand how to build an organisational voice that is distinctive, credible, and consistent across multiple platforms and audiences. You are comfortable working with complex subject matter and translating it for general audiences without losing precision. You have experience with media outreach and know how to pitch a story. You are proficient with social media strategy beyond content posting — you understand audience development, platform behaviour, and how to build genuine reach. Experience in the cultural sector, women's advocacy, policy communications, or social impact is highly regarded.
Why this role matters CWA's intellectual and research foundation is already built. The frameworks, the credentials, the certification mark, the awards platform, the white papers — they exist and they are substantive. What this role does is ensure that work reaches the people who need to see it — funders, policy makers, practitioners, media, and the broader public. Visibility is not incidental to CWA's mission. It is part of the mechanism through which the sector gets formally recognised.
What you will gain You will work directly with CWA's founder and executive on communications that sit at the intersection of women's economic policy, cultural heritage, sovereign manufacturing, and health research — a genuinely rare combination. You will have full strategic visibility across the organisation, creative latitude to build something from a strong but under-amplified foundation, and the opportunity to shape how a nationally significant body of work enters public conversation. Your contribution will be directly traceable to the outcomes it generates.
To apply Express your interest through Seek Volunteer. Please include a brief note on your communications experience and the channels and sectors you know best.
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