Team Jacob Charitable Enterprises Ltd (TJCE) was formally established in September 2022 to raise money and provide much needed funding for organisations that advance the education, employment, health and wellbeing of families working through the challenges of autism. TJCE recognises there are many challenges faced by children with autism and their families and support organisations are in much need of funding to allow them to continue to provide their core services.

We have raised over $760,000 helping autistic children access early intervention programs and one on one health and well being programs. We are a registered charity with the ACNC.

TJCE is a small group of liked minded individuals who bring capacity and capability together to fund raise and help such support organisations.

Key areas we are looking for a passionate individual to support us with in the area of social media & communications:

1. Strategic Planning & Alignment • Assist developing a social media strategy aligned with the charity’s mission, strategic plan, and fundraising goals • Assist defining key target audiences for social media (donors, volunteers, beneficiaries, supporters, the public) • Assist setting social media objectives (awareness, engagement, donation conversion, community-building) • Assist the marketing / communications lead to integrate social media into broader campaigns • Assist planning a content calendar that balances storytelling, impact, fundraising, calls-to-action, and organisational updates

2. Content Creation & Management • Assist creating, curating, and scheduling content (posts, graphics, videos, stories) across relevant platforms (Facebook, Instagram, LinkedIn, X / Twitter, TikTok, etc.). • Assist ensuring messaging is consistent with the charity’s brand voice, values, and positioning. • Help use storytelling to highlight the charity’s impact, beneficiaries, and key projects - while protecting privacy and dignity. • Assist in ensuring beneficiary stories, photos, or quotes are used ethically and with informed consent. • Assist working with graphic designers, videographers, or content creators (in-house or contracted) to produce high-quality content. • Assist managing user-generated content (testimonials, volunteer stories) while moderating for appropriateness.

3. Engagement & Community Building • Assist with monitoring and responding to comments, messages, and mentions in a timely and respectful manner • Help build and nurture an online community of supporters, volunteers, and beneficiaries • Assist in using social media to drive engagement: campaigns, challenges, event promotions, peer-to-peer fundraising • Assist in collaborating with volunteers, ambassadors, or influencers to amplify reach, while ensuring alignment with the charity’s values • Help to promote transparency: regularly share impact stories, financial outcomes, and how donations are used

4. Marketing & Fundraising Integration • Help partner with the fundraising team to run social-media-led giving campaigns (donation asks, fundraisers, peer-to-peer) • Assist in using social media ads strategically (when budget allows) for fundraising, awareness, or recruitment • Help track conversion from social media to donation pages, volunteer sign-up, event registrations, or other KPIs • Assist in designing and running campaigns around key fundraising events or awareness days

5. Measurement, Monitoring & Reporting • Help define and track key social media metrics: reach, engagement, follower growth, click-through, conversion rates, sentiment • Assist in using analytics tools (native platform analytics, Google Analytics) to gain insights • Assist in reporting social media performance to the board / senior management (monthly or quarterly), with interpretation of data and recommendations • Help to use data to refine content strategy, adjust campaign tactics, and optimise performance • Help conduct A/B testing (where relevant) to test messaging, formats, or calls-to-action

6. Collaboration & Stakeholders • Work closely with marketing, fundraising, events, and programs teams to align social media goals with organisational priorities. • Liaise with external partners, influencers, and ambassadors to co-create content or campaigns. • Help coordinate with the governance or board (if relevant) to ensure social media strategy reflects organisational mission and governance principles.

7. Continuous Improvement • Assist in running regular content audits — what’s working, what’s not, and where to improve • Help collect feedback from stakeholders (donors, volunteers, beneficiaries) on social media content and tone • Help to implement process improvements, such as content approval workflows, scheduling practices, or community moderation • Assist in reviewing and revising the social media policy / guidelines based on lessons learned and evolving risks / platforms